I prefer the term “intent” to describe where in the relationship-seriousness range an app’s that are dating tends group.

“Low intent” means the audience that is app’s more hookup-oriented ( ag e.g. Tinder, although the many extreme instance we can think about could be Grindr!) “High intent” means the app’s audience is much more relationship-oriented ( e.g. Match.com, or a real matchmaking service) Hinge’s market is medium-to-high intent. Hinge markets itself as “designed become […]